The Flora Story
A legacy of excellence
Building a world in harmony
As experts in the industry, we know that travel can be tiring and stressful. Flora Hospitality, at its essence, represents an antidote to that discomfort – a world in harmony, where guests feel supported, welcomed and at ease.
Guests experience our essence through high-quality facilities, comfortable accommodations, convenient locations and dedicated service. Through the hard work of our caring teams, travelers feel at home.
Flora Hospitality’s heritage
Expertise comes with a legacy of sustained growth and expansion curated to meet the needs of the market.
Our journey began in 1999 with the opening of our first property, the Florida Hotel, located in Dubai’s vibrant Deira district. It served as the flagship property for the Florida brand, setting the stage for our future endeavors.
In 2005, we introduced Flora Hospitality, our premium brand, with the unveiling of the Flora Grand Hotel. This marked a significant milestone in our pursuit of delivering exceptional quality and service. As we expanded our presence across the UAE and India, we solidified our reputation as a trusted name in the hospitality industry.
In 2017, we unveiled a new affordable luxury brand identity for Flora Hospitality, inlcuidng the launch of Vela Flora, our upscale brand designed to meet the needs of luxury travelers.
We are now proud to offer a selection of five hotels, apartments and resorts across India and UAE, with exciting new openings coming soon under the Flora Hospitality banner.
What drives us
To be a leader in
To make a positive
impact in all we do
To care for Flora
What inspires us
With a clear mission, always informed by dedication and expertise, our expansion and success have been driven by a set of shared standards that we keep at the heart of every guest’s trip. They form the foundation on which we can build a world in harmony and have firmly positioned Flora Hospitality apart from the rest of the field.
Everything we do is deeply rooted in our Guiding Values – qualities that describe the Flora experience.
A support network of experience
At Flora, we have 1000+ Family Members working to make our guests’ stays memorable. Flora Family Members are highly qualified, trained and dedicated to quality service. Established for more than two decades in the GCC region, we apply our proven hospitality expertise to retain and develop our staff through effective policy-driven cross-training, development and succession planning.
Years of proven